![2010-buick-lacrosse-1[1]](http://www.rossisuperstore.com/blog1/wp-content/uploads/2009/11/2010-buick-lacrosse-111-500x295.jpg "2010-buick-lacrosse-1[1]")
It’s always interesting working on the launch of a new product, especially one that’s been absolutely redesigned from the ground up. There are creative challenges, and inspiring moments and rewards when the plan comes together. It takes the experience, expertise and confidence of a world-class team to pull off a launch, and that’s the kind of team I have had the pleasure of working with.
The 2010 Buick LaCrosse will be ‘officially’ revealed at the North American International Auto Show in Detroit, but we revealed photography of the all-new luxury sedan on the morning of January 8. The response has been incredible and gratifying to everyone who worked on this project! We believe that the 2010 LaCrosse is the great next step in the renaissance of Buick, after the strides already made by the Buick crossover, Enclave. Motor Trend agreed.
This world-class sedan has a sculpted exterior design that is instantly recognizable as a Buick, especially with the signature waterfall grill and “sweep spear” body-side styling. LaCrosse is for buyers who want a modern sedan without excess. The interior is crafted from premium materials like warm wood, smoked chrome accents along with French stitching on the instrument panel that is combined with cool blue ambient lighting that relaxes the driver in a library quiet environment. See what AutoWeek said about the interior here.
LaCrosse offers a range of technologies like Navigation, Bluetooth connectivity and safety features like heads up display and side blind zone alert and OnStar … a combination of technologies not available in any competitive vehicle. No sacrifices on the powertrain either, with two advanced direct injection V-6 engines mated to a six speed automatic for improved fuel efficiency with a new all wheel drive system.
LaCrosse can definitely deliver modern luxury, dramatic design, interior craftsmanship and personal technologies that our luxury seeking customers have come to expect. I’m excited at the passion around this car, and for the renaissance of Buick. I’m anxious to hear what you think!
Susan Docherty
General Motors
